Our Services

Management Consulting & Trading

From Strategy to Execution: Business Strategy, Brand Strategy, Marketing Plan, Sales Plan, Execution, Performance Review.

We bring extensive experience in sales and marketing, supported by a customer network spanning Europe, Asia, and the Americas. Our commercial reach extends from Italy across key markets including Germany, Austria, Switzerland, France, Spain, Portugal, the United Kingdom, Central and Eastern Europe, the CIS region, East and Southeast Asia, and North and South America.

We understand the specific dynamics of each market, including consumer taste preferences, packaging expectations, naming conventions, pricing structures, sales channels, promotional strategies, trade environments, key industry events, and seasonal consumption patterns.

Our work is centered on business development. Core areas of expertise include business strategy, brand development, market and channel positioning, marketing mix optimization, portfolio architecture, packaging strategy, omni-channel marketing, business planning and controlling, and business intelligence. We also advise on OCM funding opportunities.

Procurement

From Producer to Importer, Retailer or Consumer

We support clients across multiple continents in sourcing wine, beer, spirits, liqueurs, and other alcoholic and non-alcoholic beverages.
Through our extensive network of producers in Italy and internationally, we maintain direct access to up-to-date market intelligence, including consumption trends, bulk wine pricing, dry goods costs, bottling fees, freight rates, and lead times.

We collaborate with approximately fifty wineries across Italy’s principal production regions. This close integration with the supply chain allows us to monitor cost and price developments at every stage of an appellation’s value chain. We are experienced in evaluating and controlling production costs, negotiating pricing and commercial terms based on wine quality, packaging, and volumes, and selecting reliable, quality- and service-oriented suppliers. We also manage the efficient exchange of technical, regulatory, and commercial documentation.
We maintain bi-weekly contact with partners in around thirty countries, ensuring a constant understanding of evolving market conditions and trade dynamics.

Event Management

We regularly visit wineries and participate in major wine events across Europe and Asia, ensuring continuous exposure to producers, vintages, and evolving market dynamics. Each year, we attend leading international trade fairs, including Wine Paris, ProWein Düsseldorf, Vinitaly Verona, and Vinexpo Asia. We also take part in specialized events such as Grandi Langhe, Amarone Opera Prima, Fête des Grands Vins de Bourgogne, Grands Jours de Bourgogne, and Matter of Taste. Combined with our winery visits, these activities enable us to taste and evaluate thousands of wines from a broad spectrum of producers.

Alexander serves as a jury member at numerous international wine competitions, including the Berliner Wine Trophy, Mundus Vini, Concours des Grands Vins du Monde (Mâcon), Concours International de Lyon, and the Asia Wine Trophy.

Trade Shows & Wine Tastings

We specialize in the organization and management of wine events and tastings tailored to both trade professionals and wine enthusiasts. We have extensive experience in the Chinese market, where our local partners have organized more than twenty events across key cities including Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Nanjing, Suzhou, Xuzhou, Xi’an, and Chengdu, representing individual wineries as well as collective producer groups.

Masterclasses & Seminars

We design and deliver wine seminars and masterclasses for wineries and professional audiences. Our Shanghai-based partner, Stephen Li, is widely recognized as one of China’s leading wine educators. He delivers professional Italian wine qualification programs and advanced training courses for industry professionals and dedicated wine consumers.

Amarone della Valpolicella

Amarone della Valpolicella is a comprehensive guide to one of Italy’s most significant wine territories, exploring Valpolicella’s denominations, wines, and native grape varieties.
The book opens with an introduction to Verona and the Valpolicella area, followed by an in-depth explanation of terroir, viticulture, and winemaking practices. Over the past three years, Alexander has visited more than 160 wineries, meeting winegrowers, estate owners, and winemakers, exchanging perspectives, and tasting a wide range of wines.

Wines of Italy

Wines of Italy is a structured guide to Italy’s principal wine regions, appellations, wines, and grape varieties. The book opens with an accessible introduction to vineyard management and winemaking, providing essential technical foundations.
Part One explores the journey of wine from vineyard to glass, explaining what happens in the vineyard, the winery, the bottle, and ultimately in sensory evaluation. It outlines the core principles of viticulture and vinification, clarifying how production choices influence style and quality.
Part Two introduces the reader to Italy’s geography, historical evolution, wine heritage, native grape varieties, and appellation system, offering the context necessary to understand regional diversity.
Part Three examines Italy’s key wine regions, progressing geographically from North-East to North-West, through Central Italy, and into Southern Italy and the islands. Each section highlights the main denominations and representative grape varieties.
The final section provides insight into the defining figures and reference benchmarks of the regions and appellations discussed.